This counts as house news. So it’s nothing you have any reason to be concerned about as you would about the news. But if the future and livelihood of this site is important to you, it’s actually a big deal. We are now creeping up on a major milestone: 25,000 subscribers. We’re currently at 24,944. So we have a pretty good shot at getting there by the end of the month. (Our goal is to end the calendar year with no fewer than 30,000 subscribers.) So the first thing is, thanks. Really, thank you to all of our subscribers.
This isn’t just a nice thing on the side. It’s core to the site’s continued existence and vitality. We started Prime at the end of 2012 for a number of reasons. But a key one, really the key one, was that we believed the advertising-only digital publishing model was unsustainable, not just for us but for everyone. As a small player with no resources to fall back on, however, we knew we’d feel the storm early and hard. This, I’ve always thought, is one of the benefits of being a small player. Everyone has to grapple with the same industry trends. But being big allows you to go on longer thinking the trends won’t apply to you. Scale and easy access to capital can facilitate denial.
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