But better iPads don't put food on the table, audience members reminded him.
"When was the last time, sir, that you went grocery shopping?" one person asked.
And, perhaps most succinctly, another told him, "I can't eat an iPad."
Yahoo's The Lookout points out that food prices have been rising since November 2009, and that consumers should expect to pay 4 percent more for food this year.
h/t The Lookout