The Department of Homeland Security this week stepped up its "If You See Something, Say Something" campaign, but you won't be seeing more ads in New York City subway cars. No, the public service announcements will be featured in a far different location: Walmart.
DHS Secretary Janet Naolitano recorded a video clip that will be looped over and over again at a total of 588 Wal-Mart stores nationwide.
"Homeland security begins with hometown security," Napolitano says in the clip. "That's why I'm pleased Walmart is helping to make our communities more safe and secure. If you see something suspicious in the parking lot or in the store, say something immediately."
Read the full DHS release here.
h/t Salon's Justin Elliott