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Colbert Lampoons MLK Day Ads: 'Free Shipping At Last!' (VIDEO)

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"Now you'll have a dream on a Serta pillow top, available in Marting Luther King, Martin Luther Queen and Martin Luther Twin," Colbert said.

The best tribute of all, Colbert said, was K-Mart's offer of free shipping with the coupon code "MLKDAY."

"Free shipping at last!" Colbert declared. "Free shipping at last! Thank God almighty, free shipping at last!"

[TPM SLIDESHOW: Honoring Dr. King: America Celebrates Martin Luther King, Jr. Day]

Colbert also applauded Maine Gov. Paul LePage, who responded to the NAACP's criticism of his planned non-participation in certain Martin Luther King Day events with a terse "kiss my butt."

"Before Dr. King came along, could anyone have imagined a white politician openly inviting a black person to kiss him, and without pants?" Colbert said. "That's progress."

Watch:

The Colbert ReportMon - Thurs 11:30pm / 10:30c
Martin Luther King Jr. Day Sales
www.colbertnation.com
Colbert Report Full EpisodesPolitical Humor & Satire Blog</a>Video Archive

About The Author

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David Taintor is a news editor at Talking Points Memo. Previously, he worked at NBC News and Adweek. He's a native of Minnesota. Reach him at taintor@talkingpointsmemo.com.