Cartoonist Barry Blitt, who drew the cover, told the New York Times the idea didn't start with Bloomberg.
"It was a Valentine idea before it was a Bloomberg idea," he said. Blitt considered Sarah Palin and Wikileaks founder Julian Assange as possible candidates before settling on Bloomberg.
Bloomberg summed up the piece, saying "I like what I see in the mirror, and I hope everybody here does."
Here's the magazine cover: