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RNC To Focus On Grassroots Organizing In New Strategy

AP Photo / J. Scott Applewhite

Spicer said that the Republican party, which spent more than $42 million in the 2012 election cycle, needs a better "ground game" to interact with minorities.

"We must engage with voters year-round in their communities, especially in Hispanic, African American and Asian Pacific communities," Spicer said.

Spicer added that the RNC will also give its digital operations a boost. This isn't a surprising move after the media attention given to President Obama's expansive digital strategy in the 2012 election.