The National Republican Congressional Committee on Friday embraced a new social media application called Vine to release an ad going after South Carolina congressional candidate Elizabeth Colbert Busch. Vine, a social media application for short videos, was founded by Twitter in January.
"Colbert Busch and the labor unions mean fewer jobs for South Carolina," a narrator says in the ad, which, like all Vine videos, plays on loop.
The NRCC said in a written release, "This is the first time a political organization has launched an actual ad on Vine to attack an opponent. Vine ads can easily be shared and are a new frontier of political media."
The NRCC recently adopted new media in another area of its organization. The group took a cue from BuzzFeed in the redesign of its website. NRCC spokesman Gerrit Lansing told National Journal that the social news site is "eating everyone's lunch" and is "making people want to read and be cognizant of politics in a different way."
Watch the Vine ad below: