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Charles Koch: We're Like The Civil Rights Movement

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AP Photo / Mike Burley

The remarks kicked off a session on strategy, as the Kochs look forward to a campaign cycle in which they, through their various organizations, vow to spend nearly $900 million. According to the Washington Post, Charles Koch's comparison Sunday comes along with a larger campaign to improve the image of the brothers' efforts among the public.

“If we cannot unite the majority of Americans behind the vision, then we’re done for,” Koch said. “So that, to me, has to be our number one objective. But to do so, we’ve got to do a much better job of understanding what matters most to people and then to demonstrate that a free society gives them the best opportunity of achieving that.”

A number of 2016 GOP candidates appeared at the summit.