Facebook unveiled its newest feature during a much-anticipated event at its headquarters in Menlo Park, California on Tuesday. Called "Graph Search," the new feature is an advanced social search engine for the website, allowing one to automatically filter a search by specific attributes such as a user's college Friends, Friends from a particular location, or photos from a particular time, based on the terms that a user enters in the search bar.
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The new feature, which drastically improves Facebook's old search, was touted as a way to find everything from restaurants to prospective employees to dates. As such, it could prove to be an existential threat to rival websites LinkedIn, Foursquare, Yelp, even OK Cupid.
Looming large behind the proceedings Tuesday was of course Google; Facebook attempted to demonstrate why its constrained Graph Search is better at serving up the actual results users want, more than traditional "web search," which serves up a list of blue links.