How Cutting-Edge Technology & Science Are Powering The Future TPM Idealab

Executives from Silicon Valley's most valuable tech firms will once again face a grilling Thursday from a pack of senators who are intent on passing landmark privacy legislation as Valley companies cash in on the boom in mobile devices and social media.

Increasingly, the hottest tech companies focus on social media and exploit information about their users to make their services useful.

The senators, however, are concerned that the existing laws protecting consumers and their kids' privacy are unclear and outdated.

Both Apple and Google's lobbyists will testify in front of Senate Commerce's Subcommittee on Consumer Protection. A new face on the scene will be Bret Taylor, Facebook's chief technology officer, former CEO and Co-Founder of FriendFeed, and co-creator of Google Maps and related technology.

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Facebook has asked the Federal Election Commission to confirm that advertisements on the social networking website shouldn't have to abide by campaign regulations which require a disclaimer on who paid for the ads.

In a 14-page letter sent to the FEC on April 26, three lawyers working on Facebook's behalf argue that small campaign ads on the social networking site should be exempt because displaying disclaimers would be impractical. TPM was alerted to Facebook's letter by a source.

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