Over what are now the years since Donald Trump entered, took over and now totally permeates American political culture, I now and again think back to something that happened years ago, long before his presidential campaign. Starting in 2011 Trump started posting these video blog or ‘vlog’ videos to Youtube. They were called “From the Desk of Donald Trump”. They ran on the Trump Organization video channel. What settles in my memory is that at some point I started watching them and was chatting with a TPM colleague about them. They had a certain Dr. Evil-ish feel to them – or maybe one of the video messages from Blofeld, the Bond series villain on whom Dr. Evil is based. Trump has always been a comic book-like figure, whether you like him or not. That’s part of the brand, bold and over-the-top. Like a character from a Batman comic, there he is in his iconic headquarters, Trump Tower, sending out his videos messages: some new promise, threat, or angle.
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